Image description


The theory:

What's the main principles of content marketing? 

1. Understand your consumers. What are they interested in? How can you reach them? 

2. Develop a theme, or a story. Take readers on a journey. This helps the creation of multi-platform content.

3. Make sure all content is value-led. This is not a sales pitch. Nurture discussion with customers based on content: this makes brand recall higher and referrals/ sales conversions more likely.


Image description


In practice:

Three top tips to get started....

1. Make sure you’re producing something worthwhile - Valuable content, something of quality. Get your customers’ attention – engage.

2. Make sure what you produce is sharable. You want customers to pass on your information by reposting, retweeting.

3. Be consistent – keep it up. Don’t stop. You’ve started a relationship. You can’t just walk away from it without damaging your reputation.


Image description


ABOUT  |  CONTENT MARKETING  |  JOURNALISM  |  CASE STUDY  |  PORTFOLIO

helen@p4pr.co.uk

 Copyright P4PR 2016